Active Travel Guidance for Sport Stadia
Country
United Kingdom, Belgium, Poland, Other European Countries
2014-Ongoing
Aimed for
All age groups
Type of partnership
Public-Private Partnership
Sectors
Urban Planning & Design, Physical Activity & Sports, Mobility, Health
Innovation
Methodological, Social
Aim
To increase physical activity among fans, staff, and visitors of sport clubs and their communities by promoting healthier lifestyle choices that are integrated into their daily routines, particularly on match days or event days.
Outcome
Outcome
It intends to aim healthier and more active community, with reduced car use leading to less congestion and pollution around stadiums. It also enhances the social responsibility and public image of sports clubs, improves operational efficiency by reducing parking demands, and fosters stronger community engagement through collective active travel practices.