< Back

EPPM Hike for All

Country

France

2020-Ongoing

Aimed for

All age groups

Type of partnership

Private

Sectors

Community, Physical Activity & Sports

Innovation

Social

Aim

The "Columbia Hike Society" is a community and marketing initiative launched by Columbia Sportswear, an outdoor equipment brand. Rather than a direct health project, it is a platform aimed at inspiring and equipping people to get outdoors and hike. The society offers online resources, trail guides, expert advice on gear and safety, and occasional group events. The goal is to create a dynamic community around hiking, encouraging physical activity and fostering a deeper appreciation for nature and its benefits.

Outcome

Increased engagement in hiking among participants, creation of a sense of community around outdoor pursuits, and strengthening of Columbia's brand image as a leader in outdoor equipment. The project helps democratize hiking and make it more appealing to a wider audience.

More about the initiative