JU:MP (Join Us: Move. Play.)
Country
United Kingdom
2018-Ongoing
Aimed for
(05-12) Children, (13-18) Adolescents
Type of partnership
Public-Private Partnership
Sectors
Education, Physical Activity & Sports, Urban Planning & Design, Public administration
Innovation
Methodological, Social
Aim
Enable children and families in North Bradford to move and play more, boosting health and confidence
Develop a whole-system approach to physical activity via schools, communities, environments, and families
Reduce obesity and sedentary behavior (e.g., just 19% of under-16s met activity guidelines during lockdown)
Outcome
Outcome
Engagement of over 22,000 family members choosing to move and play more
Recruitment of 550 JU:MP Stars leading activities in schools and community settings
Community‑run walking and play groups (e.g. volunteer‑led walking WhatsApp circles)
Launch of successful campaigns: JU:MP Outdoors, JU:MP@Home, Screen Off, Life On, and the Bestlife app
Creation of a deep learning programme, co‑production model, and public-facing campaign toolkits