Moving Medicine
Country
United Kingdom
2018-Ongoing
Aimed for
(05-12) Children, (13-18) Adolescents, (19-25) Young Adults, (26-64) Adults, (65+) Elderly
Type of partnership
Public-Private Partnership
Sectors
Health, Community, Education, Physical Activity & Sports
Innovation
Technological, Methodological, Social
Aim
Enable healthcare professionals to make effective, evidence-based physical activity recommendations at all stages of clinical care, changing the culture to one where “prescribing movement” is as routine as prescribing medication
Outcome
Outcome
Developed condition-specific guides and hospital toolkits (“Active Hospitals”)
Launched accredited “Active Conversations” motivational interviewing training (16 CPD points)
Gained clinician recognition—over 600 stakeholders involved
Earned 2020 Royal College of Physicians Person‑Centred Care award