TK Bonusprogramm / TK-Fit
Country
Germany
2012-Ongoing
Aimed for
All age groups
Type of partnership
Public
Sectors
Education, Public administration, Physical Activity & Sports
Innovation
Methodological, Social, Technological
Aim
Incentivize healthy behaviors through gamified rewards Promote preventive care uptake and everyday physical activity Provide funds to reinvest in health (via Gesundheitsdividende)
Outcome
Outcome
~10 million insured individuals participating
Hundreds of thousands engage annually in the bonus program and TK‑Fit challenges
€40–80 in rewards or reimbursements per active participant
Increased participation in medical check-ups, vaccinations, and dental cleanings
Sustained engagement in walking and cycling challenges via TK-Fit app
Widespread use of rewards for gym memberships, sportswear, and fitness devices
Strong positive sentiment; participants report improved health habits and noticeable savings