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Vitality

Country

United Kingdom

mid 1990s-Ongoing

Aimed for

All age groups

Type of partnership

Private

Sectors

Physical Activity & Sports

Innovation

Methodological, Social

Aim

Promote healthier lifestyles by integrating wellness and preventive healthcare into insurance products.

Outcome

Members increase their physical activity by 22% on average after just one year of participating in the Vitality program.

Members who are active 5 times a week are 29% less likely to be hospitalized.On average, members enjoy a greater life expectancy of around 1.8 years.