Wellness Valley – Wellness and Quality of Life District
Country
Italy
2003-Ongoing
Aimed for
All age groups
Type of partnership
Public-Private Partnership
Sectors
Community, Physical Activity & Sports, Public administration
Innovation
Methodological, Social
Aim
The Wellness Valley is a long-term territorial strategy operating as a living lab for health promotion, where multiple projects, policies, institutions, and private actors align under a shared vision. Their aims include:
Shift health systems from treatment to prevention.
Embed physical activity into daily life, not only sport.
Make wellness a shared cultural norm, not an individual responsability.
Position the territory as a global model for preventive health.
Outcome
Outcome
Over the last 20 years, more than 400 public and private stakeholders have worked together to promote initiatives and a positive impact in multiple strategic wellness sectors:
Health and Prevention: Educational programmes and cross-sector collaborations that promote physical activity and healthy lifestyles across all age groups, aligning with the WHO’s Global Action Plan on Physical Activity.
Sustainable economic development: Growth of the wellness sector through increased business creation, employment, and innovation, positioning wellness as a key contributor to the region’s sustainable economy.
Promotion of the territory: Strengthened regional identity and international visibility of Romagna as a wellness destination, supported by year-round events and initiatives linking wellness with tourism, sport, culture, and education.
These outcomes are published by the Wellness Valley Observatory and disseminated through annual reports